About PaisaExpert

I'm Krish Dalal. I run PaisaExpert from Mumbai, which is also where this whole story starts.

Before any of this, I spent about four years writing for sports media here, first at CricketGraph, then at Sportskeeda. Cricket coverage taught me a habit I didn't fully appreciate at the time: if you write that a player averages 47, you'd better have pulled that number yourself, because some reader will check, and they should. I carried that habit into a Master's in business management in London, and honestly I never managed to shake it.

London is where the idea landed. People there talk about their favourite money website the way they talk about a sensible friend who happens to know about money. It was started from nothing, and it became the place a whole country checks before a money decision. The point is not the website. The point is that the seat was empty, and someone sat in it.

What struck me was not the website itself, it was everything around it. A friend there would check a comparison table before switching energy suppliers. The APR had to be on the advert, in a size you could actually read. There was an ombudsman people had genuinely heard of and were not embarrassed to use. Nobody treated any of this as impressive. It was just the floor.

I was also, at the time, a student in one of the most expensive cities in the world, working out rent and travel and whether a phone contract was a good idea, in a currency where every mistake felt larger. You learn quickly when the numbers are uncomfortable. And the thing that made it survivable was that the honest information existed and was free, and it did not require knowing someone.

India doesn't have that. Not really.

What we have instead is a lot of comparison sites that quietly rank whichever credit card pays them the most, news outlets chasing the next headline, and a steady supply of finfluencers with a hot tip for the week. Plenty of noise. Not much that's actually on your side.

I kept waiting for someone to build the independent, genuinely editorial version for Indian readers. The kind that assumes you're a grown adult who can handle a straight answer about your own money. After a while it stopped feeling like a gap and started feeling like a thing I should just do.

So that's what PaisaExpert is meant to be. Every number sourced, every claim something you could verify yourself, and no padding to fill a word count. If you disagree with me, I'd rather you disagree with the facts in front of you than take my word for it.

My measure of whether this works is pretty simple. If I'm doing my job, the version of you reading this a few years from now has more money, loses less sleep over it, and gets to retirement with real choices. That's the only scorecard I care about.