Reach Indians at the moment they are deciding about money.
PaisaExpert is an independent, editorially-led personal finance guide for India. If your product is genuinely good for our readers, we would love to put it in front of them, honestly.
Who you reach
We are a growing audience, and we would rather tell you honestly who they are than print a vanity number. Ask us for current reach and we will share it straight.
High-intent, not high-volume
Our readers arrive mid-decision: running a home-loan EMI, comparing the old and new tax regime, sizing their term cover, taking the Money Health Check. That is the moment a relevant product actually converts.
An engaged email list
Our Sunday newsletter goes only to people who asked for it, with a single editorial voice they trust. Sponsored mentions sit inside content readers already open, not in a banner they have trained themselves to ignore.
Trust is the product
We have no clickbait, no fake urgency, no paid-for rankings. That credibility is exactly why a recommendation here carries weight that a comparison-engine listing never will.
Ways to work together
Newsletter sponsorship
A dedicated send or an inline mention in the Sunday newsletter. Always marked Sponsored, always in our own honest voice. You get the audience without renting our credibility.
Clearly-labelled product placement
A slot on our Deals page or inside a relevant guide, only if the product passes our editorial test: would we open it ourselves? The honest catch stays visible. Readers respect that, and so will your conversion quality.
Calculator and tool partnerships
Sponsor a relevant calculator (for example a lender on the home-loan EMI tool), disclosed plainly. Your brand meets the user at the exact moment of intent.
What we will never do
These are not negotiable. They are the reason our recommendation is worth anything in the first place.
- Sell a top ranking. Our best-of lists are ordered by what we would pick, never by who pays most.
- Hide a disclosure. Every sponsored or affiliate placement is labelled, every time.
- Recommend something we would not use ourselves, at any price.
- Run pop-up ad networks or sell your reading data. We never will.
If it is good for our readers, let's talk.
Send us a line about your product and who it helps. We read every message and we will tell you honestly whether it is a fit.
Email hello@paisaexpert.comPrefer to see the work first? Browse our Deals and Editorial Code.