PaisaExpert

Editorial code

These are our standing rules. They are non-negotiable and override every commercial relationship we have. If you ever see us stray, write to us and we'll publish the correction.

1. We will not

  • Accept paid placements, sponsored articles, or "featured" rankings.
  • Recommend bundled insurance-plus-investment products as investments.
  • Hide editorial limitations of products we may have affiliate relationships with.
  • Use dark patterns — confirmshaming, fake countdowns, hidden unsubscribe flows.
  • Show comparison widgets pretending to be objective rankings.
  • Publish anonymous opinion as fact.

2. We will

  • Mark any affiliate link clearly on the page.
  • Update articles when rates, terms, or recommendations change. Every article carries a "last updated" date and a re-review schedule.
  • Cover reclaim, rights and complaint topics fully, even when we earn nothing from them.
  • Publish corrections prominently — never silently edit a factual claim.
  • Maintain editorial separation: editorial decides what's covered; commercial (when it exists) fills relationships into editorial picks, not the other way around.

3. How we evaluate products

Every "best of" article uses a published rubric: fees, transparency, regulatory standing, claim or service record, and our editor's own use over at least three months where possible. We re-evaluate the top picks every 12 months and edit the article if anything has changed.

4. Reader privacy

We use a privacy-first analytics tool that doesn't track individuals and doesn't set cookies. We never sell your email or any other data. Your reading history, calculator inputs and goals are stored on our database for your dashboard features only — and you can export or delete everything from your settings page at any time, as required by India's Digital Personal Data Protection Act.

5. Conflict-of-interest disclosure

Editorial team members disclose any material personal financial product holdings to the editor-in-chief. If we ever recommend something a writer personally owns or shorts, we say so in-article.

6. Corrections

We get things wrong. When we do, we publish the correction prominently on the article, dated, and we keep a public log of every correction on the site. If you spot something, email hello@paisaexpert.com.

Last reviewed: 2026-05-01.